Marketing Manager

Ongoing Full-time positionAbout this OpportunityAs a Marketing Manager at Diversified, you’ll report to the Head of Marketing and work as part of the larger Marketing team. You’ll provide communications strategy, creative direction for campaigns and collateral, and will lead the development of marketing plans. You will manage brand standards to achieve and influence results, and work closely with the Events and Operations teams in addition to external suppliers.Responsibilities will include:Leading the marketing strategy development and execution of relevant communication and marketing campaign plan.Briefing and managing all external agencies required to execute roles to deliver product campaign.Generating audience and event insights to determine marketing strategy.Implementing innovative b2b marketing strategies that support the show vision and company values.Develop and lead the digital marketing communication plan and ensure website and social platforms represent brand vision and customer journey providing an omni channel experience.Develop and drive content strategy.Producing marketing collateral to support the events.Managing eDM and social communications.Using insights and learnings from show completion build brand strategy for following year.Campaign budget management and financial reporting and campaign analysis.About YouTertiary education in Marketing is essential.3-5 years Marketing Manager experience essential.Previous B2B Marketing experience highly regarded with experience in developing and driving acquisition and retention campaigns.Event marketing experience preferred, but not essential.Strong digital marketing planning, executing and reporting skills e.g. SEM, Adwords, social media and building and creating EDMs (Electronic Direct Mail) using campaign monitor template.Strong copywriting skills for marketing collateral, website, blogs and content etc.Desire to work in fast paced events industry.Strong data and insights experience - ability to report on individual campaign aspects on an ongoing basis.Budget management experience – forecasting and regular reporting including monthly reconciliation reportsStrong data and insights experience - ability to report on individual campaign aspects on an ongoing basis.Advanced skills using Campaign Monitor, Google Analytics and Word Press. MS Office (Outlook, Word, Excel, PowerPoint).Strong ability to work autonomously and as part of a team.Excellent attention to detail with strong capabilities in terms of prioritising work and meeting deadlines.Ability to remain calm whilst working to tight deadlines and managing multiple requests.Strong stakeholder management skills.Why work for us?As you embark on your new career with us we will give you the tools you need to succeed and provide you with tailored training and support to get you up to speed quickly. We will give you every opportunity to reach your full potential and enjoy a successful career. We pride ourselves on our dynamic, strong and fun working environment. We work hard but don't take ourselves too seriously. Expect your colleagues to be similarly driven individuals who will support you every step of the way.If this opportunity sounds like you and you’re interested in being the newest member of our Diversified family and finding a workplace that you can really call home, then send us your CV and don't forget to include a cover letter which highlights the reasons why we should hire you! 80000 AUD Melbourne